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Story, a blockchain platform for AI-native infrastructure and programmable IP, has partnered with the Hangzhou Cultural Property Exchange, Lanxess Media, and Web 3 incubator Starbase to launch China’s first consumer digital advertising RWA (Real World Asset) project. This innovative project splits the advertising rights for the “Big Dumb Screen” at Hangzhou’s GDA City Plaza into 800 digital assets, mapped to the Story public blockchain. The tokens went on sale at 10:00 AM on August 8, 2025, and sold out the same day. This is the first advertising-related RWA project in mainland China jointly promoted by a state-owned enterprise, a compliance platform, and Web 3 infrastructure. It marks Story’s first practical exploration of on-chain compliance for IPRWA (Intellectual Property Rights RWA) in China and provides important support for its global IP…# Analysis# Airdrop# crypto# ethereum# Market# TokenPre
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