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As a Web3 investor and marketer, I have seen countless projects, but only a handful of them can truly take culture and community to the extreme. Monad is one of those rare success stories. Their community strategy is worth learning from for every entrepreneur. Today I will briefly talk about the Achilles heel of Monads community management in my eyes: cultural tension, spiritual motivation, biblical guidelines for community culture, gamification mechanisms, localized offline activities, purification rituals, and user-centered managers. 1. Monad’s cultural tension Monad did not stop at the traditional technical narrative, but introduced Meme culture and integrated it into the genes of the brand and community. Purple is Monad’s brand color. But now, purple Pepe is not just a simple brand symbol, but has gradually evolved into a symbol…# Analysis# Market# TokenPre
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